26^th April 2006 - Press information

Brief description:

Video searches on the web are increasingly popular due to the increasing availability of broadband. This press release compares automatic video indexing with keywords entered by human editors using the new video search service Komerca.tv.

Possible headings:

- Video search engines: Man vs Machine
- Webeffekt AG launches the Video Search Service Komerca.tv
- How does a video search engine work?
- Video Searches: The next big thing?

Content:

Broadband is now widely available, the hype has already started in the US: searching for videos and watching them over the internet. For this reason Webeffekt AG, Dinslaken is launching the video search service Komerca.tv (www.Komerca.tv ) in a beta-version and hopes to satisfy users with high quality results.

The success of internet videos is not surprising. Given the choice between the written word on a homepage and an online film who wouldn't want to watch the film? We don't just mean music clips and trailers but also videos about companies, products and scientific documentaries.

But how are videos made available through search engines?

The most common approach is the identification of video files stored firstly on internet servers by means of automatic indexing programs (robots, spiders etc.). In a second stage search words relating to these files and their URLs are stored. In principle there are two possible sources. On the one hand the text of the internet page via which the video can be downloaded, on the other hand the audio track of the film file. Both approaches enable the large-scale automatic inclusion of videos in the database of the respective search engine.

The new video search service Komerca.tv takes a different route ( www.Komerca.tv ). "In our opinion videos are currently still much more difficult for search engine robots to find automatically than web documents - i.e. mainly those that are HTML based. Therefore, the online videos listed at Komerca.tv need to be edited, by people" explains Robert Biermann, Managing Director of Webeffekt AG ( www.Webeffekt.de ).

Komerca.tv currently offers videos In German and English and in categories such as travel, science, consumer, entertainment and company.

Additional internet films can be proposed free of charge by completing a form. This will record the link to the video file as well as search terms which reflect the content of the video. The entry is then checked by the Komerca.tv editorial team and if necessary revised.

In this way the quality of the search results is significantly higher than our competitors. "Downloading an internet video should always be worth the effort as it is not possible simply to click on as with an HTML document. Komerca.tv is aiming for class not mass", explains Biermann clarifying the concept.

About Webeffekt AG and Robert Biermann

Incidentally: the word "Komerca" is derived from the artificial language Esperanto and translates as "commercial, business-oriented, trade".

For further information:
http://www.webeffekt.net
http://www.komerca.tv

About Webeffekt AG and Robert Biermann:
Since 1997 Webeffekt AG has been one of the leading providers of international search engine marketing. With www.Komerca.tv we operate a video search engine which makes it possible to locate internet videos on the basis of editorial processing. As well as making numerous contributions and presentations about search engine marketing Robert Biermann, Managing Director or Webeffekt AG has been interviewed many times on television channels N24 and N-TV.

press.en@webeffekt.net